Yet another example of Malcolm McLaren’s astounding design talent is examined across a number of exhibits at the Let It Rock show, which opens at Copenhagen’s Bella Center on Sunday (August 3).
In 1972 McLaren expanded his investigations into 50s pop design culture by producing a series of t-shirt designs celebrating the great American rock & roll stars performing on the bill of the one-day festival at London’s Wembley Stadium that August.
McLaren continued to followed the path dictated by his formidable art education by creating new artworks out of the juxtaposition of found objects. The release of a Little Richard compilation that year provided the main image for the shirt dedicated to The Georgia Peach; 1972 also witnessed a revival of interest in the pompadoured Richard Penniman after Let It Rock customer Charles (now Lord) Saatchi featured a Little Richard song in a 50s-styled TV advert for Libro jeans.
McLaren flipped the image, reversed it out and positioned the exuberant figure with the joyous title lettering from a rock & roll movie poster he stocked in Let It Rock. Vive Le Rock! was, in fact, the French title of the 1958 US production Let’s Rock, so tied indirectly with the name McLaren had chosen for his own venture. In Britain the film was marketed under the tamer name Keep It Cool.
The Copenhagen show features a Let It Rock installation complete with a series of large prints of previously unseen photographs taken by David Parkinson inside 430 King’s Road in January 1972. Included is a full version of the image at the top of this post, as well as a Vive le Rock! shirt and the Little Richard LP cover.
Let It Rock: The Look Of Music The Sound Of Fashion is at the Crystal Hall in Copenhagen’s Bella Center from August 3-6.
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