Paul Gorman is…

Metamodernism: Post-irony, new forms of sincerity and informed naivety

Jan 17th, 2015

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What is Metamodernism?

In the 90s and the early 2000s it’s fair to say we grew up with a particular outlook on life, one of irony, of deconstruction and cynicism. This was noticeable in the music of Nirvana and Radiohead, in the books of Michel Houellebecq and Bret Easton Ellis, and we saw it in the arts with the YBAs and Jeff Koons. This is very much a sensibility that spoke to us, that we embraced.

That time was summed up by a sense of boredom in culture. This is it? And what now?

Throughout the 2000s we began noticing – as many people did and many have written about this – slight changes. First you get the complete reappraisal of writers such as David Foster Wallace, who started in the 90s but suddenly became big in the early 2000s. And you had sincere movies by Wes Anderson and Michel Gondry. This was all very different from the kind of stuff we grew up with. Something was changing. The irony of Nirvana, the desperation of Radiohead, the cynicism of Michel Houellebecq were replaced by something that was at once still cynical, still ironic and had an acknowledgement of how the world worked, but at the same time seemed to want more.

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Blessed & Blasted: You’re Gonna Wake Up One Morning And Know What Side Of The Bed You’ve Been Lying On! 10.1974

Feb 3rd, 2011

Sixty years after Blast, the You’re Gonna Wake Up t-shirt adopted the same truculent tone and diffuse dialectic to ring the alarms amid a culture rendered flaccid by the failure of the 60s dream.

You’re Gonna Wake Up – which went on sale in SEX in the late autumn of 1974 – was conceived by Bernie Rhodes and realised with contributions from friends Malcolm McLaren (who wrote the slogan) and Gerry Goldstein.

Of course, it is best known for carrying the following band name: “Kutie Jones and his SEX PISTOLS”.

I investigated its history in THE LOOK and also here. By publishing the list with links today I aim to dive deeper to demonstrate the tract’s range beyond popular culture.

Hence the references to artists David Holmes, Mel Ramos and Patrick Heron (and his campaign against The Tate), the literature of Alfred Bester, David Cooper, George Dangerfield, Konstantin Paustovsky and Bernard Wolfe, the work of  radical journalists Alexander Cockburn and Mervin Jones and the campaigning of political activists Pat Arrowsmith and Marian and Doloures Price.

Such content dates the compilation to October 1974: The Guardian published Heron’s 14,000-word Tate critique over consecutive days between the 12th and 14th of that month; the shirt itself mentions a piece by Jones in the New Statesman on October 4 and also an Elton John interview in the NME on September 25 (in fact the issue was dated September 28).

Alongside the call-girl phone number taken from local newsagents there are such quizzical references as that for former Playboy Club UK head Victor Lownes: “To be avoided first thing in the morning”.

Is this because one of the contributors had encountered him leaving his club Stocks, just a few hundred yards from SEX along the King’s Road?

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