// In George Cox creepers: Malcolm McLaren, 430 King’s Road, January 1972. Photo: David Parkinson / Slowthai, Northampton, 2018. Photo: Ewen Spencer for Arena Homme + //

“Those blue suede shoes had a magical association that seemed authentic. They represented an age of desperate romantic revolt to change your life.”

Malcolm McLaren, notes on his life in fashion, 1997

I’m celebrating the 70th anniversary of the introduction of George Cox & Co’s first creeper at the Port Eliot Festival next week with Adam Waterfield, the fourth generation owner of the great independent British brand, and his son Alistair, a Central Saint Martins student and model who is very much involved in the family business.

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Tags: Adam Waterfield, Alistair Waterfield, Andrew Greaves, Arena Homme +, Central Saint Martins, Comme des Garçons, David Parkinson, Ellie Grace Cumming, Ewen Spencer, Fred Perry, George Cox, Glastonbury Festival, Harold The Ted, Jonathan Baron, Le Kilt, Lewis Leathers, Northampton, Olly Alexander, Port Eliot Festival, Sam Rock, Slowthai, Years And Years

//Above and below: Screen grabs from the all-new George Cox website//

To mark the relaunch of the fifth-generation British rock’n’roll footwear brand George Cox, I have written an essay tracing the history of the company from the establishment by brewery worker George James Cox in 1906 to its welter of activities in the 21st century.

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Tags: George Cox, George James Cox, The Hamilton