430 over six decades
These are exterior shots of the incarnations of 430 King’s Road since the early 60s.
TOP: The 430 Boutique (1963 – 1967)
“At 430 Kings Road ex-naval officer Bill Fuller, aged 33, and his girlfriend Carol Derry, 26, sell ‘the cheapest clothes in London this side of Biba’s, and have an unusual line in imported French style.”
Jonathan Aitken, The Young Meteors
Still: Pathe, 1966.
LEFT: Hung On You (1967 – 1969)
“Michael (Rainey) would find lovely materials, all made in London in the East End by proper old-fashioned tailors. He was a great stickler. The Stones and Beatles would come in and say, ‘We want four of those…’”
Jane Ormsby Gore, V&A.
Photo: Rex Features, 1967.
RIGHT: Mr Freedom (1969 – 1970)
“We wanted to be comic-land, totally different, not a bunch of barrow-boys selling knock-off kaftans.”
Tommy Roberts, The Look.
Photo: David Parkinson, 1969.
LEFT: Paradise Garage (1971 – 1972)
“We had people like Eric Clapton coming in, the whole lot. Even the guys who would later become the Sex Pistols were hanging around.”
Trevor Myles, The Look.
Photo: Tim Street-Porter, 1971.
RIGHT: Let It Rock (1971 – 1972)
When I took shelter from the rain in this black hole I knew I had found a place which could become an extension of my studio, like entering the musical end of painting.”
Malcolm McLaren, The Look.
Photo: David Parkinson, 1972.
LEFT: Too Fast To Live Too Young To Die (1973 – 1974)
“One day Gene Krell from Granny Takes A Trip came in and said “Picasso died’, and Malcolm just said ‘Oh good’. I never heard anybody say anything like that. I’d never been exposed to that type of attitude.”
Roberta Bayley, Please Kill Me.
Photo: Malcolm McLaren Collection, 1973.
RIGHT: SEX (1974 – 1976)
“We’re not just here to sell fetish clothing but to convert, educate, liberate.”
Vivienne Westwood, Forum.
Photo: Peter Schlesinger, 1975.
LEFT: Seditionaries (1976 – 1980)
“Despite its low-key manner the shop is oddly uncompromising. Seditionaries is single-minded. The stuff is quite expensive too…it’s a shop for the elite of Radical Displacement.”
Peter York, Harpers & Queen
Still: Dressing For Pleasure 1977.
BOTTOM: Worlds End (1980 – )
“I think that once you put my clothes on they make you stand in a different way for a start you don’t adopt the same postures, you can’t be anonymous, you have to sort of…strut around. They just give you a great lift.”
Vivienne Westwood, The Face.