// In George Cox creepers: Malcolm McLaren, 430 King’s Road, January 1972. Photo: David Parkinson / Slowthai, Northampton, 2018. Photo: Ewen Spencer for Arena Homme + //

“Those blue suede shoes had a magical association that seemed authentic. They represented an age of desperate romantic revolt to change your life.”

Malcolm McLaren, notes on his life in fashion, 1997

I’m celebrating the 70th anniversary of the introduction of George Cox & Co’s first creeper at the Port Eliot Festival next week with Adam Waterfield, the fourth generation owner of the great independent British brand, and his son Alistair, a Central Saint Martins student and model who is very much involved in the family business.

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Tags: Adam Waterfield, Alistair Waterfield, Andrew Greaves, Arena Homme +, Central Saint Martins, Comme des Garçons, David Parkinson, Ellie Grace Cumming, Ewen Spencer, Fred Perry, George Cox, Glastonbury Festival, Harold The Ted, Jonathan Baron, Le Kilt, Lewis Leathers, Northampton, Olly Alexander, Port Eliot Festival, Sam Rock, Slowthai, Years And Years

//Malcolm McLaren in a previously unpublished shot wearing original 50s George Cox Bingley D-ring brothel creepers to match his detail-perfect Teddy Boy garb. Photo taken inside Let It Rock, 430 King’s Road, January 1972. (c) David Parkinson//

//Left, Saint Laurent point-toed patent brothel creepers, A/W 2014. Right: George Cox Buckle Diano made to the 1950s last//

Last season’s foregrounding by Saint Laurent of the pointed brothel creeper is just one of a run of examples of fashion brands plugging into the purity of this quintessentially British rock & roll style minted in 1949 by the UK independent footwear company George Cox.

Among the first stylistic innovators to take the design out of Teddy Boy revivalism and apply it to contemporary fashion was Malcolm McLaren, who had been selling creepers for a couple of years at Let It Rock, the boutique he operated with Vivienne Westwood, by the time he visited the Cox factory in Northampton in November 1973. Here he ordered samples for six styles, some of which went into production for sale at 430 King’s Road.

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Tags: Adam Waterfield, Commes des Garcons, Fred Perry, Ganryu, George Cox, Jamie Reid, Let It Rock, Ray Stevenson, Saint Laurent, Sex Pistols, Sid Vicious, The Bingley, The Diano, Vivienne Westwood