//Front cover, Rock Archive, Various Artists, Windmill Records, 1972//

It is relatively common knowledge among those interested in the careers of Malcolm McLaren and Vivienne Westwood and their series of extraordinary shops that they supplied clothes to the 1973 album Golden Hour Of Rock & Roll; Let It Rock at 430 King’s Road was clearly credited on the back of the record sleeve.

//Front cover, The Golden Hour Of Rock N Roll, Various Artists, Pye/Golden Hour, 1973//

//The photograph on the Rock Archive cover was flipped to better accommodate the text. Here it is as originally shot//

But I have fresh information which helps towards a greater understanding of McLaren’s project to investigate the detritus of popular culture’s recent past. During a bout of research recently I came across this earlier and hitherto undocumented use of Let It Rock clothing in a music context: the front cover of Rock Archive, a budget LP compilation released by the specialist British independent label Windmill in 1972.

And I am detailing the clothes on the cover with images taken inside Let It Rock which have never been previously published.

//Starke shirts with 50s sports jacket on Let It Rock wall, January 1972. Photograph: David Parkinson//

//Starke label detail//

Each garment worn by the model – whose attempts at rocking out resulted in his giving every appearance of suffering considerable pain – comes from the deadstock of British brands assiduously assembled by Malcolm McLaren and his art-school friend Patrick Casey for the opening of the world’s first avowedly post-modern retail outlet in November 1971.

From the ground up, the Rock Archive cover star wore black suede Denson’s Fine Poynts, ice-blue Lybro jeans with 5in cuffs, a Frederick Starke flyaway collar shirt and a studded and decorated Lewis Leathers early 60s Lightning jacket (which featured a highly collectable 6-5 Special patch).

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Tags: Bruton Street, Cathy Gale, Densons, Fine Pynts, Frederick Starke, Fumble, Golden Hour Of Rock & Roll, Good Golly Miss Molly, Hipgnosis, Honor Blackman, Let It Rock, Lewis Leathers, Lightning jacket, Little Richard, Lloyd Johnson, Lord Saatchi, Lybro, Paradise Garage, Patrick Casey, Rock Archive, Screaming Lord Sutch, Sunday Times, Teddy Boys, The Avengers, the Beatles, Vivienne Westwood, Windmill Records, Zapata

Place: Golden Square, London W1.

Time: 1pm

Coffee: Nordic Bakery Soho

Lloyd Johnson, Ben Olins and I met on a sunny Saturday for a chat about Rowan Joffe’s recently-released film Brighton Rock. The transposition of the storyline to 1964 has resulted in marketing which leans heavily on the backdrop of the Mods vs Rockers “riots” in British coastal resorts that year.

Pretty Green and Merc are among promotional partners; there lingers the distinct impression of an attempt to reach out to cinemagoers by creating a British version of the Mad Men buzz.

In fact the mod content is a gloss overlaying this stodgy interpretation of the 1947 film classic rather than Grahame Greene’s 1939 novel (despite claims to the contrary; Joffe even chose the first film’s climactic cop-out, against the author’s wish for an unremittingly bleak ending).

An original modernist raised in neighbouring Hastings, Lloyd has considerable first-hand knowledge of the subject and worked on the film which is a primary visual influence: Quadrophenia.

Ben’s fascination for the period is manifested in such activities as the club-night The Fabulous Cellar and certain aspects of his media company Herb Lester Associates.

As a cradle Catholic my heart sank when I heard the word on this; one of the great literary investigations into good and evil recast as a mod rite of passage. Mod really is the mainstream option these days isn’t? So codified as to be meaningless and square beyond belief: all those “rules”, all that conformity. For that, and many other reasons, the film lived down to my low expectations.

What do you reckon?

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Tags: Andrea Riseborough, Andy Serkis, Ben Olins, Biba, Brighton Rock, Craig Parkinson, Cubitt, Densons, Hastings, Helen mirren, Herb lester Associates, John Hurt, Lloyd Johnson, Mad Men, Merc, Philip Davis, Pinkie, Pretty Green, Quadrophenia, Richard Attenborough, Rowan Joffe, Sam Riley, Sean Wilson, The Fabulous Cellar