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DJ = Don’t Join! The Barney Bubbles x Jake Riviera influence in The Last Jedi

Jan 10th, 2018

//Left: DJ figure; right: Music press ad, January 1979. Image: Brooklyn Vegan//

Thanks to my FB friend Vadim Kosmos for alerting me to this (I am not keen on Star Wars so avoid media coverage): a reference in the latest film in the franchise, The Last Jedi, to the Barney Bubbles/Jake Riviera advertising campaign for Elvis Costello And The Attractions’ 1979 LP Armed Forces.

In The Last Jedi Benicio del Toro plays an opportunistic hacker referred to as “DJ”; for some time there has been speculation as to what the initials stand for.

Now director Rian Johnson has revealed they represent “Don’t Join!”, the slogan used in British music press ads for Armed Forces which featured in my Bubbles’ monograph Reasons To Be Cheerful.

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