“People do love huge pieces of paper”.
So runs the quote heading up a section in V&A curator Catherine Flood’s excellent overview British Posters: Advertising Art & Activism, published by the museum to coincide with its multifarious design celebrations this Olympic year.
And it’s true. We do.
Or we all did, when this vital form was simultaneously a mass-medium and a highly personal communications device, when huge promotional budgets and lack of urban controls resulted in the accretive papering of our street-scapes. Meanwhile, behind closed doors, we gave posters pride of place on the walls of our bedrooms, bedsits and sitting rooms.