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Anarchist, Situationist + Yippie texts + an army munitions handbook: Fashion graduate Imogen Hunt unearths the radical roots of Seditionaries’ incendiary Vive le Rock/Punk Rock Disco design

Aug 6th, 2015

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//Front and back of Vive le Rock/Punk Rock Disco and the radical political and military texts used as source material for the design//

There were T-shirts left over from the Wembley Rock & Roll revival festival in our cupboards in South Clapham; we had to do something with them. Sid Vicious liked them just the way they were and was often photographed in the original Vive Le Rock! design. But I needed to throw a few messages across them and reinvent them. So, I married the slogan and images of Little Richard and Jerry Lee Lewis with words and drawings from various texts, using the title of The Anarchist Cookbook as well as the famous phrase of the Spanish anarchist Buenaventura Durutti.

Malcolm McLaren 2008

Imogen Hunt is a recent graduate from London College Of Fashion who tells me she was inspired by my work to write her thesis for the college’s history of fashion and culture course.

Part of Hunt’s dissertation – on the importance of the Situationist International and King Mob to the development of punk style – is dedicated to an examination of the influences and source material for the double-sided design Vive Le Rock/Punk Rock Disco, which was printed on the front and back of t-shirts and tops first sold in Malcolm McLaren and Vivienne Westwood’s King’s Road store Seditionaries in 1978.

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