Paul Gorman is…

Mr Freedom designs at the V&A: ‘When what has been considered bad taste is suddenly found to be invigorating’

Dec 20th, 2013

V+AArchive-MrFreedomWingedBoots2

“There is a moment when ‘good taste’ becomes dead; what has been considered ‘bad’ is suddenly found to be invigorating. Fashion today has little to do with la mode and the tacky is often accepted as an essential part of the necessary ‘total’ look. It can be fun.”

Cecil Beaton, introduction to the catalogue for the 1971 V&A exhibition Fashion: An Anthology

Recent visits to the V&A’s Archive of Art & Design have proved fruitful, particularly a viewing earlier this week of the collection of  Pop Art clothing sold through London boutique Mr Freedom in the late 60s and early 70s.

V+AArchive-MrFreedomGodBlessWoolworthstop

//Design: Diana Crawshaw, 1971//

V+AArchive-MrFreedomPKOfftop

//Kiss Off t-shirt, Jim O’Connor, 1971//

V+AArchive-MrFreedomRamalamadingdongtshirt

//Design Christopher Snow/Trevor Myles, body design: Diana Crawshaw, 1971//

V+AArchive-MrFreedomUniversityofWishfulThinkingtshirt

//Design: Pamla Motown, 1971//

V+AArchive-MrFreedomSpottedJockeyJacket

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Pictures from an exhibition: Snap Crackle & Pop at The Lightbox

Aug 7th, 2011
Snap Crackle & Pop exhibition, The Lightbox gallery, Woking

Johnson & Johnson jacket and shirt, 1973.

These images are from the private view for The Lightbox gallery’s exhibition Snap Crackle & Pop (about British pop art and it’s influence on culture); I contributed exhibits and advice after being approached by BBC TV’s Katherine Higgins (who sure knows her stuff).

This excellent show was opened on Friday by Peter Blake. Among the attendees were John and Molly Dove, Lloyd Johnson, Mike Ross of Ritva and Paul Weller (the subject of the gallery’s current companion exhibition of photographs by Lawrence Watson).

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