//The Michael Joseph image which was to be central to the 1971 Fernet-Branca campaign was featured in Dave Saunders’ survey Sex In Advertising, published by Batsford Books in 1996//
//Front, Funk Spectrum, BBE Records, 1999. Photo: Michael Joseph//
//Back, Funk Spectrum, BBE, 1999. Photo: Michael Joseph//
In 1971 the great advertising director and photographer Michael Joseph was commissioned to shoot a billboard campaign for the Italian digestif Fernet-Branca.
Here’s another gem from Herb Schmitz’s photographic goldmine: model Ika Hindley at west London restaurant Julie’s in an early 70s shoot for Dutch agency Kippa.
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