I’m a fiend for line ads in print media; all human life is contained in the few words demanding the casual reader’s attention.
Leafing through a 1971 issue of British underground magazine Frendz (which had previously been titled Friends) I spied this ad, and wondered whether it might have been placed by the American photographer Joe Stevens. The number has a west London prefix and he was living in that part of town at the time.
I fired off an email and received this reponse earlier today:
Yes. That’s me. Ramen-scarfing “Straight Press” Joe. Looking for work, living on £10 a week, not eligible for the dole.