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‘A booby trap in Pop Art’: The tits tee featured in 1972 Frederick’s of Hollywood catalogue

Jun 2nd, 2015
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//Detail, Frederick’s catalogue. Photo: Johnny Deluxe//

Congratulations to our pal Johnny Deluxe for this fantastic spot; he happened upon this kitsch sketch of an original tits t-shirt while leafing through an early 70s Frederick’s Of Hollywood catalogue.

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//Catalogue page. Photo: Johnny Deluxe//

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The origins of the Tits tee: Robert Watts + Products for Implosions Inc

Feb 28th, 2013
Robert Watts, Implosions Inc, 1966.

//Robert Watts in front of Products by Implosions Inc. Photographer: unknown//

Malcolm McLaren’s adaptation of the infamous Tits t-shirt is one of punk’s most familiar designs, as applied by he and Vivienne Westwood to shirts sold in SEX and Seditionaries, worn by members of the Sex Pistols and replicated hundreds of thousands of times since.

Such is its distorting androgynous power that a version was chosen along with another McLaren/Westwood design – the Cowboys shirt – to represent the core aesthetic of the movement when the forthcoming Costume Institute exhibition Punk: Chaos To Couture was announced earlier this month.

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