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‘They had the t-shirt off his back’: The 40th anniversary of the creation of the notorious Cowboys t-shirt + the obscenity debate it sparked in the pages of The Guardian

Jul 11th, 2015
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//Nicholas de Jongh’s front-page report, The Guardian, August 2, 1975//

No future098 copy

//Sex Original-labelled Cowboys t-shirt courtesy Hiroshi Fujiwara Collection//

This month – specifically July 26 – marks the 40th anniversary of the introduction for sale of Malcolm McLaren’s notorious Cowboys t-shirt in Sex, the revolutionary boutique he operated at 430 King’s Road with Vivienne Westwood.

The shirt’s status as the most provocative of all punk designs is enhanced by the fact that it made waves immediately: the same day the shirt went on sale, the first customer to wear it in public was arrested. Within 24 hours, the store itself was raided for indecency.

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